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Our Stories...

It was a cool autumn morning in the lush Ozark Mountains. The early dew was tickling the air as the breeze swept through the plains. A family of Black Bears were searching for their next meal. They had wandered away from their den when they heard the soft cries of a child. The bear, sensing the innocence and vulnerability of the baby, brought him back to their home among the trees. As the seasons changed, the bears raised the child as their own, teaching him the ways of the forest. He learned to climb trees, forage for berries, and listen to the whispers of the wind. Over time the boy became one with nature, his laughter and calls echoing through the woods and blending with the sounds of chirping birds and rustling leaves. In the heart of the Ozarks, is where Cody's life, full of adventure and wonder began.

Billy's story begins on a humid fall evening in the swamp filled backwaters just outside a small parish north of New Orleans. His mama was riding a flat boat on the way to a practicing local Voodoo midwife when the young man decided to grace our lives. Not content to wait for any man, Billy came out swingin' and warcryin'. Story goes, just as the boat was coming up on the shoreline, they were attacked by a scar faced gator, what been threatening that swamp for some years. To this day, Billy holds the record for youngest bare-handed gator kill; at just 1min 37sec old. And that's one record thats likely to never be broken. So, if you ever find yourself out in the swamps, face to face with a gator, you'll be glad you took Billy's advice and grabbed the best outdoor gear money can buy. Heck, it might just save your life someday.
As for Billy, he starts every day with a cup of Black Rifle Coffee. If you feel like you're man enough, go ahead and pick yourself up some right here off Amazon: https://amzn.to/4iDiZMX

In the heart of the East Texas woods, where the pines whispered secrets and the rivers wild, is where Clay's journey began. From the moment he took his first steps, he was destined to become a master tracker. He shunned civilization and took to learning the secrets of the forest before he even lost his baby teeth. By the age of six, he was stealthily following deer trails, and at ten, he got a wild hair to wrestle a wolf into submission, proving his mettle. When a flood swept through and took out the bridge to town, Clay didn't hesitate; he crafted a sturdy raft from cypress and drifted into the heart of civilization. Legend has it that when Pecos Bill lost his confidence, it was Clay who stepped in, reminding him the fine art of how to hog-tie a tornado. To this day, you can hear ol' Bill's holler riding the wind, while Clay simply tipped his hat and continued his journey, a true Texan at heart.

They say the sea gave him up one stormy morning, as if she'd had enough of him. Old Jeb, a widower fisherman from Gull's Hollow, found the boy tangled in a mass of seaweed and driftwood, washed ashore like a message from the deep. The child had no name, no family, no memories—just a salt-stung stare and a strange calm in his eyes, like he'd already seen the worst the ocean had to offer. Jeb took him in and named him Mike. From the start, Mike was different. He walked the docks every evening, knew the tides better than the town’s tide charts, and could mimic the call of a gull so well that even the birds would turn and listen. While other kids played with sticks and stones, Mike carved fishing lures with uncanny precision and studied the movements of the water like it was scripture. Word spread far beyond the Hollow. Legends grew. Some said Mike had gills, that he could breathe underwater. Others claimed he’d made a pact with the sea herself, trading his soul for eternal calm on stormy waters. One winter, a tempest rolled in like none before. Ships shattered. Nets were lost. The sea screamed. But in the eye of that storm, His boat, Widow’s Wake, was seen cutting through the waves like a ghost, Mike at the helm, a monstrous shadow dragging behind. No one could say what he’d caught—only that it was enormous, thrashing, ancient. And when the storm passed, Mike was gone. Most say he drowned that night. Others believe he finally became part of the sea, chasing fish only found in the dreams of the deep. But every now and then, on foggy mornings off Gull’s Hollow, old fishermen swear they see a lone figure in the distance, casting a line where no fish swim—chasing what no one else dares to. And that’s why they still call him Mike the Mariner, the greatest fisherman of all time. Not because he caught the most—but because he never stopped chasing the one that couldn’t be caught